Email Marketing

INTRODUCTIION TO EMAIL MARKETING

                                                 WELCOME TO THE BEST EMAIL MARKETING SERVICE PROVIDER- DIGITAL KSR

Email marketing is the act of sending the commercial messages, typically to a group of people using emails. In its broadest sense, every email that is sent to the potential customers could be considered email marketing. It involves using email to send advertisements, request mails, or solicit sales or donations. And Digital KSR is the Best Email Marketing Company who are helping you out to optimize all your campaigns.

                                                                                      WHY EMAIL MARKETING?

HUMANS PERSPECTIVE

  1. You initially can’t sign up for anything online without an email address.
  2. People continue to heavily rely on email, at work and to engage with brands.
  3. Email consumption rates continue to rise, albeit driven by mobile views.
  4. Email, and the data brands have acquired from it, compliments other channels.

WHY EMAIL MARKETING?

ROI

It’s almost impossible to beat email’s ROI. The DMA says that on average, every Sl spent on email marketing in 2009 returned more than $43 in sales. (More on this number later).

Flexibility & Speed

Although there are design limitations to email when compared to web or pnnt (and even that is debatable), the low cost and speed with which a wide variety of targeted messages can be sent is unparalleled.

Customer Preference

Recent research shows that consumers. and particularly B2B contacts prefer to receive their permission based, promotional and transactional messages via email.

EMAIL MARKETING: WHY?

MORE IN EMAIL’S ROI: According to the Direct Marketing Association. Every Sl spent on email marketing in 2009 returned more than $43 in sales. But how relevant is that number?

  • 67% of subscribers say they’ve purchased products offline as a direct result of receiving an email from a retail company.
  • 33% of permission-based email recipients say they usually visit sites directly, instead of clicking on an email link.

These numbers don’t consider the influence email has on generating interest in catalogs and social networks.

EMAIL MARKETING: WHY?

  • Acquire new leads/ registrants/ customers/ clients
  • Drive immediate sales
  • Enhance customer retention programs,
  • Build stronger relationships with existing customers/ clients,
  • Provide company or product information,
  • Increase revenues by up-selling to existing customers/ clients,
  • Post-order targeted emails,
  • Build brand awareness
  • As part of an integrated marketing strategy
  • Increase website traffic.

AUTHENTICATION FACTORS

  1. Sender Policy Framework (SPF) is an email validation system designed to prevent email spam by detecting email spoofing, a common vulnerability, by verifying sender IP addresses.
  2. Sender ID is an anti-spoofing Microsoft protocol that tries to join Sender Policy Framework (SPF) and Caller ID.
  3. DKIM lets a domain associate its name with an email message by affixing a digital signature to it. Usually, DKIM signatures are not visible to end-users, and are affixed or verified by the infrastructure.

REPUTATION FACTORS

  1. Email Volume
  2. Complaints
  3. Unsubscribes
  4. Spam Traps
  5. Blacklisting
  6. User Engagement

EMAIL MANAGEMENT

NEXT STEP: DELIGHTING YOUR LIST

  1. Creating Relevant Content
  2. Segmenting Database
  3. Testing and Optimizing Messages
  4. Testing and Optimizing Landing Pages
  5. Delivering Auto-response and Drip
  6. Optimizing Email For Smartphones
  7. Engaging subscribers via Social Media.

Our Team of Experts extract free Email list, and then send Emails in bulk to the targeted audience. It will help you a lot in generating leads + Conversion. We work on Mailchimp to get the best result. So, if you really want to get your Regular Customer then Email Marketing is the Best Option you can go for.